RMS Natural Stone & Ceramics Corporate Image Makeover
Recognizing the importance of a well recognisable brand, we recently undertook a corporate image make-over, to move away from the affiliation with the old RMS and into the new decade.
After an exhaustive and collaborative process, the current design as shown as shown below was decided upon. The three letters of the company were separated apart to allow a smooth free flow. This was done as the previous design was viewed by many as rigid and unyielding. The separation of the letters allows one to pronounce each letter fully and elongating the name, thus adding extra emphasis and clarity.
Colours of maroon and olive gray were chosen to replace the traditional blue. The said colours are deemed as earthy and natural. This earthy softness resonates well with what is at the core of our activities, that being stone. Further, the maroon is also viewed as an impact colour, which will be visible from a far in any a background as well as being sturdy.
The positioning statement of "Solutions Set in Stone" is also an addition during this process. We are a natural stone company, thus it made sense to mention this. We also provide solutions. Solutions within a commercial, private, or government spectrum. We provide solutions. Solutions to the builder, tiler, designer, and architect. We provide Solution Set in Stone.
For further information contact:
RMS Natural Stone & Ceramics
phone: 02 9316 9677
fax: 02 9316 9767
web: www.rmsmarble.com
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